Underwood’s Deviled Ham: The Oldest Trademark Still in Use
The Birth of a Classic
On November 29, 1870, the William Underwood Co. of Boston, Massachusetts, made history by registering the first trademark for a food product in the United States: “Deviled Entremets” – a spicy spread intended for sandwiches, luncheons, and travelers’ repasts.
A Culinary Innovation
Underwood’s Deviled Ham was not the first trademarked food, but it quickly gained popularity. Its unique flavor and convenience appealed to consumers, and it soon became a staple in American pantries. The trademark itself was a testament to the company’s foresight and marketing savvy.
A Legacy of Endurance
Remarkably, Underwood’s Deviled Ham remains in use today, a testament to its enduring popularity. While other trademarked food products from that era have faded into obscurity, Underwood’s has stood the test of time.
The Trademark’s Significance
The longevity of Underwood’s trademark is a testament to the power of branding. By securing a trademark, the company established a strong legal claim to the unique identity of its product, protecting it from imitators and ensuring its continued recognition in the marketplace.
The Evolution of Trademarks
Underwood’s Deviled Ham trademark was filed with the newly established U.S. Patent and Trademark Office. Since then, the trademarking process has undergone significant changes. Today, trademarks are essential for protecting intellectual property and ensuring fair competition in the marketplace.
Other Notable Early Trademarks
Underwood’s Deviled Ham was not the only notable early trademark. Other early trademarks included:
- J.B. Baldy & Co. Railroad Brand Mustard
- Tracy Coit Shadine (canned menhaden)
- William Lanfair Ellis canned oysters
These trademarks, along with countless others, have played a vital role in the development of the American food industry.
The Canning Industry and Underwood’s Success
The William Underwood Co. was one of the first successful canning companies in the United States. Canning was a revolutionary technology that allowed food to be preserved for longer periods of time, making it more convenient and accessible to consumers. Underwood’s Deviled Ham was one of the many products that benefited from this technological advancement.
The Enduring Appeal of Underwood’s Deviled Ham
Underwood’s Deviled Ham has endured for over a century due to several factors:
- Its unique and flavorful taste
- Its convenience and versatility
- Its strong brand recognition
- The company’s commitment to quality
Conclusion
Underwood’s Deviled Ham is a culinary icon, a testament to the enduring power of innovation and branding. Its trademark is a symbol of the history and evolution of the American food industry.