Ohio State University’s Trademark Quest for “The”
Background
The Ohio State University, a prominent public research university, has filed a trademark application seeking to protect the word “The” as part of its official name. This move has sparked both amusement and criticism.
Rationale
According to the university’s application, “The” has become an integral part of its brand and helps differentiate it from other universities in Ohio, such as Kent State and Wright State. With numerous public and private higher education institutions in the state, Ohio State believes it is essential to distinguish itself.
Trademark Details
The trademark application covers a wide range of merchandise, including T-shirts, baseball caps, and hats that bear the full name “The Ohio State University.” The university argues that the use of “The” in conjunction with its full name creates a unique and recognizable brand identity.
Reactions and Criticism
The news of the trademark application has been met with mixed reactions. Some observers have expressed amusement, while others have criticized the move as unnecessary and pretentious. Columnist Ted Decker of the Columbus Dispatch noted that the university’s attempt to become “THE Best Damn Brand in THE Land” has drawn chuckles and eye rolls.
Legal Considerations
The U.S. Patent and Trademark Office (USPTO) will determine the validity of The Ohio State University’s trademark claim. The USPTO defines a trademark as any word, symbol, or device used to identify and distinguish the goods or services of one entity from those of others.
Enforcement
Even if the USPTO grants the trademark, it will be up to The Ohio State University to enforce it. The university has stated that it will vigorously protect its brand and trademarks, including the newly sought trademark for “The.”
Historical Context
The Ohio State University has a history of trademarking its intellectual property. In the past, it has secured trademarks for the names of football coaches Woody Hayes and Urban Meyer. However, a previous attempt to trademark “OSU” was met with objections from Oklahoma State University, which also uses the initials OSU. The two institutions eventually reached an agreement to avoid confusion.
Conclusion
The Ohio State University’s trademark application for “The” has generated both positive and negative attention. While the university believes it is necessary to protect its brand, some critics view the move as excessive and unnecessary. The USPTO will ultimately decide on the validity of the trademark claim, and it remains to be seen how the university will enforce it if granted.