Meta Super Bowl Commercials: It’s All About the Ads
The Rise of Meta Commercials
In the world of Super Bowl commercials, the trend of self-referential or “meta” ads has been growing for years. But this year, it’s reached a whole new level. Advertisers are now running commercials not just for their products or services, but for their Super Bowl commercials themselves.
Examples of Meta Commercials
- Volkswagen: Volkswagen’s meta commercial teases its full ad, which will feature a “Choose Your Own Adventure” style ending.
- Gildan: Gildan’s self-referential commercial promotes its brand by showcasing its role in creating the uniforms for the Super Bowl teams.
- Audi: Audi is letting viewers choose the ending of its Super Bowl commercial through an online vote.
- Doritos: Doritos is giving fans complete control over its Super Bowl commercial, allowing them to vote on everything from the actors to the storyline.
The Evolution of Super Bowl Commercials
Super Bowl commercials have always been a big deal, but they’ve become increasingly elaborate and expensive over the years. In the past, advertisers focused on creating memorable ads that would capture the attention of viewers and drive sales. However, in recent years, the focus has shifted towards creating ads that are more interactive and engaging.
The Impact of Pre-Advertising
The rise of meta commercials is part of a larger trend towards pre-advertising for Super Bowl commercials. Advertisers are realizing that the thirty-second slot during the game is a valuable opportunity to reach a massive audience, and they’re looking for ways to maximize its impact. By running pre-commercials, advertisers can generate buzz and build anticipation for their full ads.
The Benefits of Meta Commercials
There are several benefits to running meta commercials. First, they can help to create a sense of exclusivity and excitement around a brand’s Super Bowl ad. By giving viewers a sneak peek or letting them participate in the creative process, advertisers can make their ads more memorable and engaging.
Second, meta commercials can help to drive traffic to a brand’s website or social media pages. By including links or hashtags in their pre-commercials, advertisers can encourage viewers to learn more about their brand and products.
Third, meta commercials can help to build relationships with customers. By showing viewers that they’re willing to listen to their feedback and involve them in the creative process, advertisers can create a sense of loyalty and community.
The Future of Super Bowl Commercials
It’s clear that the trend towards meta commercials and pre-advertising is here to stay. As Super Bowl commercials become more expensive and competitive, advertisers will continue to look for ways to stand out from the crowd and maximize their impact. It will be interesting to see how this trend evolves in the years to come.