Benjamin Moore’s 2024 Color of the Year: Blue Nova
A Blend of Modern and Traditional
As the 2024 color of the year announcements roll in, one thing is clear: there’s something for everyone. From deep grays to warm terracottas and versatile buttercreams, each brand’s selection sparks our imaginations.
Now, with Benjamin Moore’s color added to the mix, the possibilities for 2024 seem endless. This year, the brand has chosen Blue Nova 825 as its official Color of the Year.
A Starry Shade
Blue Nova is a captivating blend of blue and violet that both allures and intrigues. Benjamin Moore describes it as a color that “sparks adventure, elevates, and expands horizons.”
Inspired by the brilliance of a newly formed star, Blue Nova encourages homeowners to embrace new heights and explore their creativity. The name also aligns with Benjamin Moore’s announcement in Canaveral, Florida, a nod to space exploration.
Marrying the New and Classic
Benjamin Moore sees Blue Nova as a symbol of merging modern adventures with classic design, elevating everyday living.
“Blue Nova is an alluring, mid-tone blue that balances depth and intrigue with classic appeal and reassurance,” says Andrea Magno, Benjamin Moore’s color marketing and development director.
Expanding Horizons
Paired with last year’s Color of the Year, Raspberry Blush, Blue Nova represents a shift in focus from embracing positivity to pursuing new adventures and pushing boundaries. It’s part of a larger color palette with the same mission.
Other Color Predictions
Alongside Blue Nova, Benjamin Moore has released a range of colors that are forecasted to be popular in 2024, including White Dove OC-17, Antique Pewter 1560, and Hazy Lilac 2116-40.
Color Trends 2024 Palette
The Color Trends 2024 palette blends traditional and modern design, contrasting light and dark, warm and cool.
“This palette invites us to break away from the ordinary and collect color memories that shape the hues used in our homes,” says Magno.
Endless Creative Possibilities
Benjamin Moore’s 2024 color selection aims to evoke endless creative possibilities, inspiring homeowners to collect poignant color moments through adventures near and far.
Using Blue Nova in Your Home
Blue Nova’s versatility makes it suitable for a wide range of decorating styles. Here are a few ideas for incorporating it into your home:
- Create an accent wall in Blue Nova to add depth and intrigue to a living room or bedroom.
- Paint your kitchen cabinets in Blue Nova for a modern and sophisticated look.
- Use Blue Nova as an accent color in textiles, such as pillows, curtains, or throws, to add a touch of drama and personality.
- Pair Blue Nova with contrasting colors, such as warm neutrals or bright whites, to create a balanced and inviting space.
Whether you’re looking to embrace new adventures or simply elevate your everyday living, Blue Nova is the perfect color to add a touch of magic to your home.