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Helsinki’s Bold Plan: A City Without Cars Through Mobility on Demand

by Rosa

Helsinki’s Bold Plan: A City Without Cars

Mobility on Demand: A Paradigm Shift

Helsinki, Finland, is leading the charge in revolutionizing urban transportation with its ambitious plan to eliminate car ownership by 2025. This innovative concept, known as “mobility on demand,” aims to seamlessly integrate various transportation options into a single, user-friendly system.

Through a smartphone app, residents will have access to a wide range of mobility services, including buses, driverless cars, and bikes. The app will calculate the most efficient routes and modes of transportation based on real-time traffic data.

The Benefits of Mobility on Demand

Helsinki’s mobility on demand plan offers numerous advantages:

  • Convenience: Residents can easily plan and book trips from their smartphones, eliminating the need for multiple apps and services.
  • Efficiency: By optimizing routes and modes of transportation, the system reduces traffic congestion and travel time.
  • Accessibility: The door-to-door service addresses the “first-mile, last-mile” problem associated with public transportation, making it more convenient for all users.
  • Sustainability: Reducing car ownership and promoting public transportation and shared mobility options contributes to a more environmentally friendly city.
  • Economic: Mobility on demand can save users money by eliminating the costs of car ownership, such as insurance, maintenance, and parking.

Helsinki’s Progress: Kutsuplus and Traffic Lab

Helsinki has already taken significant steps towards implementing its mobility on demand plan. In 2021, the city launched Kutsuplus, an on-demand minibus service that allows residents to book rides through a smartphone app. The service has been a success, with over 13,000 users to date.

Additionally, Helsinki has partnered with private companies through its Traffic Lab program to collect anonymous data from the cars of employees. This data provides valuable insights into driving habits and patterns, which will inform the development of future mobility packages and services.

Global Impact: Gothenburg’s UbiGo Trial

Helsinki’s mobility on demand concept has inspired similar initiatives around the world. In Gothenburg, Sweden, the UbiGo trial demonstrated the popularity and feasibility of mobility on demand services. During the six-month trial, 70 households had access to a range of mobility options, including public transit, car sharing, and bike sharing. The results were positive, with users reporting increased convenience and a shift in their travel habits.

The Future of Urban Mobility

Helsinki’s bold plan to eliminate car ownership is a testament to the transformative potential of mobility on demand. By embracing technology, collaboration, and a forward-thinking approach, cities can create more sustainable, efficient, and accessible transportation systems for their residents.

Young People and the Changing Attitudes Towards Cars

Sonja Heikkilä, the architect behind Helsinki’s mobility on demand plan, believes that younger generations are particularly receptive to this concept. For them, cars are no longer a status symbol but rather a means to an end. They are more drawn to flexible, affordable, and environmentally friendly transportation options.

As cities around the world grapple with the challenges of traffic congestion and environmental pollution, Helsinki’s vision of a car-free future offers a compelling and inspiring model for urban planning and sustainable development.