Benjamin Moore’s 2024 Color of the Year: Blue Nova – A Fusion of Modern and Traditional

by Kim September 10, 2021

written by Kim September 10, 2021

Benjamin Moore’s 2024 Color of the Year: Blue Nova

A Blend of Modern and Traditional

As the 2024 color of the year announcements roll in, one thing is clear: there’s something for everyone. From deep grays to warm terracottas and versatile buttercreams, each brand’s selection sparks our imaginations.

Now, with Benjamin Moore’s color added to the mix, the possibilities for 2024 seem endless. This year, the brand has chosen Blue Nova 825 as its official Color of the Year.

A Starry Shade

Blue Nova is a captivating blend of blue and violet that both allures and intrigues. Benjamin Moore describes it as a color that “sparks adventure, elevates, and expands horizons.”

Inspired by the brilliance of a newly formed star, Blue Nova encourages homeowners to embrace new heights and explore their creativity. The name also aligns with Benjamin Moore’s announcement in Canaveral, Florida, a nod to space exploration.

Marrying the New and Classic

Benjamin Moore sees Blue Nova as a symbol of merging modern adventures with classic design, elevating everyday living.

“Blue Nova is an alluring, mid-tone blue that balances depth and intrigue with classic appeal and reassurance,” says Andrea Magno, Benjamin Moore’s color marketing and development director.

Expanding Horizons

Paired with last year’s Color of the Year, Raspberry Blush, Blue Nova represents a shift in focus from embracing positivity to pursuing new adventures and pushing boundaries. It’s part of a larger color palette with the same mission.

Other Color Predictions

Alongside Blue Nova, Benjamin Moore has released a range of colors that are forecasted to be popular in 2024, including White Dove OC-17, Antique Pewter 1560, and Hazy Lilac 2116-40.

Color Trends 2024 Palette

The Color Trends 2024 palette blends traditional and modern design, contrasting light and dark, warm and cool.

“This palette invites us to break away from the ordinary and collect color memories that shape the hues used in our homes,” says Magno.

Endless Creative Possibilities

Benjamin Moore’s 2024 color selection aims to evoke endless creative possibilities, inspiring homeowners to collect poignant color moments through adventures near and far.

Using Blue Nova in Your Home

Blue Nova’s versatility makes it suitable for a wide range of decorating styles. Here are a few ideas for incorporating it into your home:

Create an accent wall in Blue Nova to add depth and intrigue to a living room or bedroom.
Paint your kitchen cabinets in Blue Nova for a modern and sophisticated look.
Use Blue Nova as an accent color in textiles, such as pillows, curtains, or throws, to add a touch of drama and personality.
Pair Blue Nova with contrasting colors, such as warm neutrals or bright whites, to create a balanced and inviting space.

Whether you’re looking to embrace new adventures or simply elevate your everyday living, Blue Nova is the perfect color to add a touch of magic to your home.

Kim

Nestled comfortably between the bustling art scene and the vibrant scientific community thrives Kim, a multifaceted artist and staff writer at LifeScienceArt. Their path to creative expression wasn't linear. While a degree in social studies equipped them with a keen understanding of human systems and interactions, a deep-seated love for the natural world and a burgeoning desire for sustainable living nudged them in a different direction. This fascination with the delicate balance of our planet blossomed into a multitude of artistic expressions – drawing, sculpting, and capturing the essence of nature through the lens of a camera. Kim's artistic journey is a testament to their boundless curiosity and a rejection of rigid categorization. They seamlessly navigate between mediums, wielding charcoal to translate the intricate details of an ecosystem onto paper, meticulously crafting models that capture the elegance of biological forms, and using light and shadow to sculpt captivating narratives about the environment. Their artistic voice is as diverse as the ecosystems they strive to represent. Kim's passion for environmental stewardship extends beyond the realm of art. Their decision to pursue a career at LifeScienceArt is a testament to their desire to bridge the gap between scientific understanding and artistic expression. They believe that by translating complex scientific concepts into visually compelling narratives, art can become a powerful tool for environmental advocacy. Kim's writing for the art section is infused with this very philosophy. Their words weave together scientific Erkenntnisse (German for Erkenntnisse: acquired knowledge/discoveries) with artistic flair, fostering a deeper appreciation for the natural world and the urgent need to protect it. Mirroring their artistic eclecticism, Kim's taste in music reflects a similar disregard for genre boundaries. Their playlists might seamlessly flow from the haunting melodies of Björk to the infectious grooves of Fela Kuti, with a detour into the experimental sounds of Radiohead. This eclectic mix fuels their creativity, offering a constant source of inspiration that transcends categorization, just like their art.