The History and Impact of the Iconic “Keep Calm and Carry On” Poster
Origins and Design
During the tumultuous period of World War II, the British government commissioned a series of propaganda posters to bolster public morale. Among these was the now-iconic “Keep Calm and Carry On” poster, created in 1939. It featured a distinctive sans serif typeface on a solid color background, topped by a crown.
Initial Distribution and Fate
The “Keep Calm” poster was intended for mass distribution upon the outbreak of war. However, it was deemed too tame and uninspiring, and its release was delayed. Only a small number were printed, and most were subsequently pulped due to a wartime paper shortage.
Rediscovery and Revival
In 2000, Stuart and Mary Manley, owners of Barter Books in Northumberland, stumbled upon a copy of the “Keep Calm” poster in a box of used books. They framed it and displayed it in their shop, where it quickly gained popularity. Over the next decade, the poster’s image spread through copies and parodies, becoming one of the most recognizable memes of the 21st century.
Austerity Nostalgia and Cultural Significance
The resurgence of the “Keep Calm” poster has been attributed to the concept of “austerity nostalgia.” During times of economic crisis, such as the credit crisis of 2008 and the Brexit referendum, people tend to seek comfort in nostalgic symbols of a simpler time. The poster’s message of resilience and stoicism has resonated with people facing adversity.
Other Propaganda Posters in the Series
The “Keep Calm” poster was part of a series of three propaganda posters designed by the British government. The other two featured the slogans “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory” and “Freedom Is in Peril. Defend It With All Your Might.” These posters were widely distributed during the war and played a significant role in shaping public opinion.
Government’s Concerns and Second Thoughts
Despite its eventual popularity, the “Keep Calm” poster initially raised concerns within the government. Some officials worried that the Treasury would resent being told what to do, while others feared that the poster was too commonplace to inspire or might even annoy people by doubting their resilience.
Uncovering Hidden Copies and Renewed Relevance
For decades, only the Manleys’ copy and one other were known to exist. However, in 2012, the BBC’s “Antiques Roadshow” uncovered a batch of 20 “Keep Calm” posters, sparking renewed interest in their history. With the UK’s decision to Brexit, the poster’s message has taken on new relevance, reflecting the nation’s resilience in the face of political and economic uncertainty.
Conclusion
The “Keep Calm and Carry On” poster has become an enduring cultural icon, embodying the spirit of resilience and stoicism in the face of adversity. Its rediscovery and revival have been fueled by nostalgia and its relevance to contemporary challenges. From its humble origins as a wartime propaganda tool to its status as a beloved meme, the poster continues to inspire and resonate with people around the world.
